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Brothers to strengthen its flagship brands and to launch a series of premium varietal wines. After 100 successful years, it´s normal to be apprehensive about major changes. But there´s a time-honored cure for such queasiness: market research. The Brothers were concerned that the order´s religious association prejudiced drinkers against their products. They even considered launching their premium varietals under the name "Greystone". While that would have...
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While that would have avoided the religious issue, it would also have prevented the winery from transferring the considerable equity of its existing line to the new varietals.
Brothers to strengthen its flagship brands and to launch a series of premium varietal wines.
After 100 successful years, it’s normal to be apprehensive about major changes. But there’s a time-honored cure for such queasiness: market research. The Brothers were concerned that the order’s religious association prejudiced drinkers against their products. While that would have avoided the religious issue, it would also have prevented the winery from transferring the considerable equity of its existing line to the new varietals.
Brothers to strengthen its flagship brands and to launch a series of premium varietal wines.
After 100 successful years, it’s normal to be apprehensive about major changes. But there’s a time-honored cure for such queasiness: market research. The Brothers were concerned that the order’s religious association prejudiced drinkers against their products. They even considered launching their premium varietals under the name “Greystone”.
Brothers to strengthen its flagship brands and to launch a series of premium varietal wines.
The Brothers were concerned that the order’s religious association prejudiced drinkers against their products. They even considered launching their premium varietals under the name “Greystone”. While that would have avoided the religious issue, it would also have prevented the winery from transferring the considerable equity of its existing line to the new varietals.